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Professional Biography Areas of Specialization
Professional History SEWELLARTS, Artist/Designer/Writer - January 1998 - Present Currently developing an innovative LifeDesign & Management System called "LifeCircles." The System is directed toward working women to help create balance in spiritual, personal, work and family responsibilities, and to create a Life Design based on individual lifestyle and guiding principles. With an anticipated debut in the Spring of 2009, the Manual, Workbook, and Tools will be made available through the LifeCircles website (www.lifecirclessystem.com), in addition to a line of designer accessories to contain and complement the unique LifeCircles collection of tools and associated products. Other projects include a webzine and travel guides (www.hittheroadadventures.com), featuring family driving adventures; and a webzine and creative guides (www.honeybstudio.com), offering instruction sheets and video workshops for creative craft projects. Click here for portfolio
SEWELL DESIGNS LLC, Designer/Partner - January 2000 - January 2007 Sewell Designs LLC specialized in the design and creation of couture costuming for competitive skaters, dancers, and entertainers. Known in the local and national dance and figure skating community as the pre-eminent designer for world-class competitors, Linda Sewell's unique designs showcased her ability to skillfully interpret music, theme, and choreography in order to perfectly complement the performer's style and presentation. She also created boutique lines of ready-to-wear costumes and accessories, in addition to designing all product identity, packaging, and advertising to support sales through the web and at personal appearances. Developed and presented costume seminars and interviews on the importance of costuming the competitive performer, and was an effective and entertaining speaker for personal appearances at trunk shows and other organized fashion events. Click here for portfolio
HFDC, Inc./ Duitall Fabric Master, Director of Communications, September 1992 – January 1994 Responsible for development and implementation of marketing and communications functions for manufacturer of home decorating products. Conceptualized and produced new product identity, designed and illustrated new logos and redesigned product packaging. Created communications vehicles such as newsletters, flyers, print advertisements, sales kits, and training manuals; wrote all copy as well as designing layout and preparing for print production. Developed training certification and seminar programs, and provided promotional support for sales representatives. Planned and facilitated special events and classes to promote product sales through fabric stores and specialty outlets. Wrote and illustrated a 28 page product “Idea Book,” resulting in the largest order in the company’s history and placement in major fabric and craft retailers. Identified and targeted new markets and proposed strategies resulting in successful introduction of selected products into the crafts and fashion accessories markets.
Fort Worth Convention & Visitors’ Bureau, Communications Specialist, March 1986 – November 1988 Responsible for visual communications and media support activities for public relations, promotions, and advertising functions of the city’s tourism marketing agency. Planned and implemented special events for the tour and travel media, designed and edited city events calendar, bureau newsletters, tourism brochures, and assisted in development of print advertising with the bureau’s advertising agency. Also wrote and distributed press releases and information kits, hosted city tours for travel writers and dignitaries, coordinated with city attractions and hospitality industry for tourism promotions, and served on planning committees for major city events.
Additional relevant experience: Taught/coached competitive artistic roller skating from 1974 - 1994. Taught children's and senior citizen's crafts courses through Arlington Recreation Center and various retirement homes. Mentored fashion design students as part of Internship programs from 2000 - 2006. Education September ’73 – December ’76: University of Texas, Arlington/ Commercial Art Major September ’72 – September ’73: Wade’s Fashion College, Dallas/Fashion Design Major June 1972: Graduated Arlington High School, Arlington, Texas Graphic design, print production, publishing and journalism courses taken for academic credit at Tarrant County College. Business administration, accounting, and computer courses taken through various corporate and community programs, as well as attending numerous courses for personal enrichment through local continuing education programs.
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